Design research & strategy
What should serve as a digital product useful to facilitate and improve the daily activities of users is not working? Are users unable to perform their tasks correctly? It may be necessary to add features, eliminate the superfluous or improve the flows. To understand the best solutions available, our design team is at your disposal.
Research
UX Research
When a direct interction with the users is not possible, you need to do research, analyze the user experience, collect and process data, transforming it into information. A useful process to understand what users really want and what needs to be done to please them.
Let's talk about this serviceTools, processes and methods
We talk to the customer
Together with the customer and the stakeholders involved, we try to understand the problems and shortcomings in order to define real objectives and the KPIs to be achieved by identifying the strengths and weaknesses of the service.
We observe the users
We research to understand who the users are, from internal staff to those in charge of assistance, how they use the service and at what point they feel frustrated and confused, or where they would need to be reassured.
We analyze the competitors
We analyze the choices, strategies and products of other operators in the sector. We try to understand what the strengths are, which gratify the user; and those of weakness, which should be avoided and improved.
UX Strategy
With the considerations and awareness acquired through research, we design and develop creative and effective solutions, able to impress and satisfy users' expectations. We create pleasant experiences that allow users to achieve their goals and that pass on reliabilty and awareness in use thanks to their attractive design.
Let's talk about this serviceTOOLS
Tools, processes and methods
We define users
We give the different types of users a face, a story that, through tools such as Personas, User Stories and User Journeys, allow us to design tailor-made, personalized experiences designed around the user and his needs, inclinations and goals.
We process the information
We design the product structure starting by organizing the information the user must reach in the simplest and fastest way possible. From the hierarchy or taxonomy in the menu items to the subdivision of the sections, we try to give the experience fluidity and consistency.
We generate the flows
We outline the structure of the product, its essential and fundamental parts, creating general flows and wireframes, defining sections, pages and elements. The material produced will be used for discussion with the customer, real users and stackeholders who will have the opportunity to concretely evaluate the work in a short time.
We develop the prototype
We thoroughly create the interfaces and the styleguide equipped with all the components and elements that allow the product to maintain its identity and continuity over time and in the various forms on and offline. The hi-fi prototype that will be built on the basis of the whole process will be tested and validated by users.
VALUES
The tools that allow us
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Design Pack
Designed for startups, new projects and business initiatives. The program involves the entire Logix design team and the client company team, in a process that day after day defines and validates the starting idea. With a small initial cost, it allows you to avoid investments with your eyes closed, if the objectives do not correspond to real needs.
The challenge
Together with the customer we try to understand the needs and problems that we would like to solve thanks to the project.
The research
We investigate the context in which we must operate, the competitors and the scenario in which end users enter.
The solution
Together we try to give answers to the needs and objectives identified. We propose and evaluate the best possible solutions.
The validation
We shape the solution with flows and maps. We test, collect feedback and validate the project.
Business
It's about business
Tanto più semplice risulterà l’esperienza utente, tanto più facile sarà raggiungere obiettivi aziendali. Prodotti digitali usabili, intuitivi e accessibili, permettono alle aziende di: aumentare l’efficienza, risparmiare su costi di assistenza e formazione; migliorare le attività lavorative o processi produttivi.
It does not mean "making things beautiful"
Il mondo del design include all’interno molteplici ruoli, metodi e strumenti che vanno ben oltre la semplice immagine o l’aspetto di un prodotto o servizio. Comprendere gli utenti e sviluppare prototipi testabili e validabili significa unire dati e creatività per creare esperienze migliori, adottando un approccio strategico.
Partnership
They already believed in us:
Are you confident about your new idea?
Start your journey by adopting a holistic, strategic, results-oriented approach that exploits two different yet related worlds: design and development. Oriented towards new digital strategies.
Last minute consulting? Talk to us at +1 (650) 800-8979
VOUCHER PER INTERNAZIONALIZZAZIONE: LOGIX BEYOND THE BOUNDS
Intervento realizzato con il sostegno di / Realized with the support of the funds:
POR FESR Umbria 2014-2020 – Az. 3.3.1 – AVVISO PUBBLICO VOUCHER PER SERVIZI CONSULENZIALI – 2020
CUP: G49J20003590007
